85.4 PVM for Business

Starring: Craig Armour. 

But how do we practically apply Persona Value Mapping?

In this fourth 5 minute video, Craig shows us how to go about creating an “outside-in” view to mapping and aligning needs of the stakeholders around the business.

Read more/watch the video: https://www.xuviate.com/expander/episodes/85-persona-value-mapping/

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