Starring: Craig Armour. 

Those who know him will know that Craig is well known to always ask what the “jobs to be done” are? In this 5 minute video Craig gives an introduction to the 4 forces, and 3 types of needs defined under this framework that was originally created at Harvard Business School.

Read more/watch the video: https://www.xuviate.com/expander/episodes/85-persona-value-mapping/